Matt Kowalski

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The New Rules of Marketing

These posts were created as I explored the New Rules of Marketing in my Digital Marketing course.

  • The Beginning of New iPhone Season
    Matt gives thoughts on the beginning of new iPhone season
  • The New Rules of Marketing #5: Artificial Intelligence and Machine Learning
    Recent progress in AI and Machine Learning allows the creation of enhanced systems like GPT 4.0. These models learn from internet datasets and create responses based on learned patterns. Notably, they can produce content such as code snippets and marketing copy. However, factual accuracy of the generated content should be verified, as companies like Humane discovered when their AI product provided incorrect information.
  • The New Rules of Marketing #4: Platform differences
    Advertising has evolved with social media, shifting from TV ads and billboards to influencers promoting products on different platforms. YouTube excels for long-form product reviews by influential creators. TikTok’s quick, user-generated content promotes direct engagement and fosters trends. Instagram uses images to create compelling product narratives and offers shopping features. Each platform demands advertisers adapt strategies to its unique user preferences.
  • The New Rules of Marketing #3: Social Media
    The advent and rise of social media in the last two decades have lucidly revolutionized communication and information dissemination. As opposed to traditional media channels, social media provides a democratized platform for individuals, communities, and small businesses to share information. This has reshaped avenues for public discourse, influenced political outcomes, fostered connections, supported small businesses reach, and customer support, while also giving rise to new professions such as social media influencers. The overall societal impact of social media necessitates exploration of its role in empowering individuals and prompting societal changes.
  • The New Rules of Marketing #2: Chevrolet and Apple
    Major automakers, like Chevrolet, still use old marketing rules, focusing on broadcasting information as broadly and generally as possible. This often involves technical details and numbers that may not be easily understandable to the average consumer. In contrast, Apple effectively applies updated marketing strategies, emphasizing how product specifics will be beneficial for the consumer, thus building a stronger rapport and potentially leading to more sales.